Sustainability

Sustainability strategy (ESG) for HF Christiansen

Introduction
Since 1903, HF Christiansen has been driven by values such as quality, responsibility and long-term relationships. With this ESG strategy, we want to contribute to a sustainable future by systematically integrating environmental, social and governance considerations into our business activities. The strategy is based on the UN's Sustainable Development Goals, and we focus particularly on the areas where we can make the greatest impact through our products, processes, and partnerships.
This strategy is an ongoing process that will be updated as we learn more and gain new insights. Our primary goal is to continuously improve, integrate sustainability into all decisions, and create positive value for the environment, our employees, and society.

Our focus areas and the UN's Sustainable Development Goals
We have selected the following global goals that best reflect our values and business area:

  • Sustainable Development Goal 12: Responsible consumption and production
    We promote sustainable products and circular solutions to minimise waste and resource consumption.
  • Global Goal 13: Climate Action
    We are working hard to reduce our CO₂ footprint in production and transport.
  • SDG 8: Decent jobs and economic growth
    We ensure decent working conditions at our suppliers and contribute to economic growth in local communities.
  • Sustainable Development Goal 3: Health and Well-being
    We promote cycling as a healthy, sustainable mode of transportation that improves the quality of life for our customers.
Environment

We are committed to minimising our environmental impact and promoting sustainable solutions across the entire value chain.

Goals and initiatives:

  • Durable products: Developing bicycles and accessories designed to last for many years and support recycling and resale. (Global Goal 12)
  • Sustainable production: Collaborate with suppliers to reduce waste and resource consumption, and ensure that conflict minerals are not used in our bicycle production. (Global Goal 12)
  • Climate action: Optimising the supply chain and reducing CO₂ emissions from transportation in collaboration with sustainable transportation partners. (Global Goal 13)

Objective

  • Incorporate environmental considerations into future construction projects, including a new domicile, to ensure sustainable solutions from the start.
  • Maintain and expand current initiatives, such as switching to LED lighting and using environmentally friendly materials, until we can implement larger improvements.
Social conditions (Social)

We want to create a positive social impact for our employees, customers and communities.

Goals and initiatives:

  • Working conditions: Through long-term partnerships, we ensure that all factories follow international standards for fair wages and safety. (Global Goal 8)
  • Training: We train dealers to ensure a better and safer cycling experience for end users. (Global Goal 4)
  • Diversity and inclusion: We promote an inclusive culture, where we work closely with the municipality regarding the employment of refugees from Ukraine and employees in flex jobs and support work-life balance through flexible working conditions, home working and opportunities for reduced time. (Global Goal 8)
  • Community involvement: We support local initiatives that promote cycling, such as “All Children Cycle” and “We Cycle to Work.” (Global Goal 3)

Objective

  • All suppliers and manufacturers must comply with our Code of Conduct by the end of 2025.

Governance
We emphasise responsible and transparent management of our business and partnerships.

Goals and initiatives:

  • Ethical suppliers: Regular factory visits ensure compliance with UN guidelines for human rights and working conditions. (Global Goal 8)
  • Data protection: We protect customer data and comply with all applicable GDPR regulations. (Global Goal 12)
  • Transparency: From 2025, we will report annually on our ESG efforts and progress in relation to the UN Sustainable Development Goals. (Global Goal 12)

Objective

  • Publish an ESG report with measurable progress from 2025.
  • Conduct annual supplier visits to ensure compliance with the Code of Conduct.