Who are we?

Our values

Quality and craftsmanship

Since 1903, HF Christiansen has set the standard for quality and craftsmanship in Danish bicycle production. We create bicycles that last for generations.

Innovation and design

We combine tradition with innovation and modern design, so every bike reflects today’s demands for comfort, style, and functionality.

Bike culture

We work to preserve and develop Denmark’s cycling culture and create a community where everyone can share in the freedom of cycling.

Brand movie

Timeline - more than 120 years of history

1903 – The founding of HF Christiansen A/S

In 1903, Hans Frederik Christiansen opened his first bicycle shop in Randers. Hans Frederik was 28 years old, and his passion for bicycles quickly became the foundation for one of Denmark’s oldest bicycle companies. He started selling bicycles in rural areas, one bike at a time, and soon customers began asking him to bring spare parts for their agricultural machines when he visited them.

1906 – First catalog and new bicycle brands

In 1906, Hans Frederik Christiansen issued the first catalog, which included bicycles of the Roskopf brand. The catalog marked a new era for the company and was the beginning of expanding the range to include other German brands such as Simson and NSU. Sewing machines also became an important product group in the early 1910s.

1922 – Transition to a wholesale business

In 1922, HF Christiansen became a pure wholesale company. This change was crucial for the company’s growth and made it possible to supply a broader market with bicycles and accessories.

1933 – Introduction of radios and other products

In 1933, HF Christiansen expanded its range and began including radio sets, including well-known brands such as B&O. The company continued to grow and diversify its products to meet demand for new goods.

1948 – Transition to a limited company

After the death of founder Hans Frederik Christiansen in 1947, his sons Otto and Ove Christiansen took over the management of the company and modernised HF Christiansen. In 1948, the company was converted into a limited company, giving it the financial freedom needed for further expansion.

1960s – New generation and international growth

In the late 1960s, Thorkild and Jørgen Christiansen, the third generation of the family, joined the company. During this period, HF Christiansen began adding foreign bicycle brands such as Gitane and Mont Blanc to its range and expanded into new markets outside Denmark.

1988 – Acquisition of Dan Bike and the Bugatti brand

In 1988, HF Christiansen acquired Dan Bike and thereby obtained the Bugatti brand. This was an important milestone that strengthened the company’s position in the Danish market.

1996 – Partnership with Trek and new brands

In 1996, HF Christiansen became the distributor of Trek in the Danish market. Along with Trek came the American brands Gary Fisher, Lemond, and Klein. This was an important international alliance that put HF Christiansen on the map of the global cycling scene.

2002 – Acquisition of Aage Krøll A/S

In 2002, HF Christiansen acquired Aage Krøll A/S and added the bicycle brands Centurion and Kona to its portfolio. Along with these brands came well-known accessory brands such as CatEye and Panaracer.

2021 – 4th generation takes over

In 2021, Jørgen Christiansen announced that after 50 years as CEO, he would retire. Henrik Lunn Christiansen became CEO, and Charlotte Rye Egegaard Christiansen became CMO. Today, the company is responsible for the development, production, and distribution of the Bugatti brand in the Danish market, Nishiki and Raleigh in Denmark and Sweden, Centurion in the Nordic and Baltic countries, MBK and Motobécane in the EU, and Winther, Principia, Taarnby, Avenue, and Bike by Gubi in the Danish and international markets.

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