AtranVelo is a Swedish company that produces luggage carriers, luggage bags, baskets, kickstands and more. AtranVelo makes everyday life easier with ergonomic, functional, design-rich and durable products. AtranVelo has won a Red Dot Award for its AVS system.

Availability: EU

AXA is inextricably linked to cycling culture. For more than 115 years, they have done everything they can to protect cyclists and their bikes. With many years of experience, AXA Bike Security knows exactly what cyclists need to take to the bike path safely and securely.

Availability: Denmark

Bardahl supplies environmentally friendly products for bicycle care and maintenance. The range includes biodegradable hand cleaner, impregnation spray and dry lubricants that make it easy to keep your bike in top shape.

Availability: Denmark and Sweden

Bike Attitude offers a wide range of bicycle accessories and components that combine functionality and durability. From saddles and pedals to bicycle lights and tools, Bike Attitude delivers products that make your everyday life on the bike more comfortable and practical.

Availability: Worldwide

Brooks England was founded in 1886 and has deep expertise in the design and production of leather cycling equipment. To this day, Brooks England continues to produce leather saddles, but has also expanded its portfolio to include other types of saddles, bags, tools, etc.

Availability: Nordic countries

CatEye is a pioneer in bike computers, lights and reflectors. Since 1954, CatEye has created groundbreaking solutions such as the world's first flashing bike light and the first LED bike light. With a focus on innovation, safety and comfort, they offer a wide range of products to cyclists around the world.

Availability: Denmark

Crane from Japan creates beautiful and sonorous high-quality bells. With timeless design and durability, Crane is a natural choice for cyclists worldwide looking for an elegant and reliable bicycle bell.

Availability: Denmark

Enduro Bearings has been creating bike-specific bearing solutions, like the robust MAX bearing, since 1996. With innovations like XD-15 ceramic-hybrid bearings and MAXhit bottom brackets, Enduro delivers over 1000 carefully designed products for commuting, road, gravel and MTB.

Availability: Denmark and Sweden

Enviolo makes stepless gears that are designed to meet different needs and make everyday cycling a dream. You'll find it on several of our bike models.

Availability: Denmark and Sweden

Since 1988, Finish Line has been developing products for cyclists with a focus on performance and durability. With lubricants, bike washes, brushes and specialty fluids, they offer everything for optimal bike care and a longer lifespan.

Availability: Denmark and Sweden

Gates belt drive systems are a revolution in mobility, transforming how the world gets from A to B by bike and e-bike. Belt drive replaces the traditional chain with a carbon fibre reinforced belt that is quiet, maintenance-free and extremely durable. It's a solution that provides a smoother and cleaner ride.

Availability: Denmark and Sweden

Geosmina from Spain specialises in ultra-light bikepacking accessories. With a focus on stability and safety, Geosmina enables cyclists to travel quickly on challenging terrain in all weather conditions.

Availability: Denmark and Sweden

Since 1986, Jagwire has been providing control systems such as cables, brake pads and hydraulic accessories. Their innovative approach and problem-solving approach make them a trusted partner for the world's leading brands in cycling. Their products ensure precision and performance for cyclists of all levels.

Availability: Denmark and Sweden

Lezyne was founded in 2007 by Micki Kozuschek, a German-born former professional triathlete. After selling his previous company, Truvativ, to SRAM, Kozuschek returned to the cycling industry with Lezyne – a brand dedicated to creating high-quality bicycle accessories.

Availability: Denmark and Sweden

Limar is an Italian helmet manufacturer with more than 30 years of experience, and is the world's leading manufacturer of lightweight helmets. The wide range consists of helmets for both racing, off-road and city driving. Limar constantly develops their helmets with a focus on aerodynamics, lightness and comfort.

Availability: Denmark and Sweden

LiTE delivers quality bicycle wheels and accessories with a focus on durability and performance. A large part of the wheels are built in Randers with care and precision, ensuring products that meet the demands of both everyday cyclists and serious riders.

Availability: Worldwide

Minoura is known for its Japanese precision and quality and offers innovative cycling accessories such as home trainers, bike racks, stands, etc. With over 80 years of experience, Minoura creates solutions that make training and storage more efficient for cyclists worldwide.

Availability: Denmark and Sweden

Panaracer, founded in 1952 in Japan, is known for its quality tires for road, gravel, MTB and everyday cycling. With a focus on innovation and performance, Panaracer is a preferred choice among cyclists looking for reliability and high performance.

Availability: Denmark and Sweden

Powerbar creates sports nutrition that is easily digestible, easy to consume and adapted to any type of training. The products help athletes get the right nutrients at the right time so they can perform at their best and recover effectively.

Availability: Denmark and Sweden

Qibbel designs safe and stylish child seats that make cycling both comfortable and safe for the little ones. With a focus on quality and easy assembly, Qibbel offers products that fit every bike and everyday needs.

Availability: Denmark and Sweden

Reelight is a Danish manufacturer of bicycle lights and battery-free magnetic lights. Reelight has patented their unique lights that generate their own environmentally friendly energy using magnets mounted on the spokes or wireless 'eddy current' technology.

Availability: EU

Reform makes innovative and award-winning saddles that are moulded to the rider. The process is both easy and simple. The Reform saddle uses the rider's body as a mould with their patented technology to give the saddle a new, permanent shape. This ensures the rider has the ultimate saddle just for them.

Availability: Denmark and Sweden

Sapim has been producing the highest quality spokes and nipples since 1918. The products are the result of many years of collaboration and the passion of a dedicated staff.

Availability: Denmark and Sweden

Shimano is the world leader in bicycle components and accessories. With cutting-edge technology and a passion for innovation, Shimano creates gear systems, brakes and wheels that set the standard for performance and quality on both the road and off-road.

Availability: Denmark and Sweden

SKS Germany is one of the leading manufacturers of bicycle accessories and has been around for more than 100 years. SKS Germany proudly uses the words "Made in Germany", which largely reflects the high standards they set for quality, functionality and design. SKS Germany makes everything from pumps, mudguards, bags, bottles, etc.

Availability: Denmark and Sweden

Squire combines high security and ease of use in their bike locks. With robust construction and elegant design, Squire effectively protects your bike against theft. Perfect for cyclists who want reliability and simplicity.

Availability: Denmark and Sweden

For over 100 years, Sturmey-Archer has been a pioneer in the design of internal gear hubs, hub brakes and dynamo lights. This is a history of progressive research and development that has made cycling easier and safer. High quality, design, research and development are paramount.

Availability: EU

SunRace develops premium drivetrain components for all types of bicycles. This includes gears, cassettes, cranks, chains, etc. The products are specified by the world's leading bicycle manufacturers.

Availability: EU

Supacaz combines cutting-edge technology with bold, stand-out design. From handlebar tapes to bottle cages, they deliver products with durability and comfort in mind. With roots in California, Supacaz has become a favourite brand among cyclists who want both performance and style.

Availability: Denmark and Sweden

SR Suntour is a leader in suspension technology, offering fork and shock systems that deliver comfort, control and performance. With a focus on innovation and quality, SR Suntour creates solutions for both everyday and off-road riders who want the best on two wheels.

Availability: Denmark and Sweden

Union is synonymous with reliable and functional bicycle parts and accessories. With a focus on quality and durability, Union offers everything from pedals to reflectors that ensure optimal performance and safety on the bike. An obvious choice for cyclists who value solid solutions for everyday life and leisure.

Availability: EU