Principia of denmark is known for setting new Standards. Through innovation and experience We create road bikes with superior technology. We strive to achieve perfection at all levels so riders around the world can enjoy the ultimate road bike.

They say the soul of a bike is in the frame. No matter which components and wheels you fit on your bike, you can never make it better than its starting point: the frame. At the heart of principia’s frame design is our never ending quest to create the perfect bicycle frame, combining maximum power transfer, perfect handling and comfort.

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